What's new and planned for Microsoft Dynamics 365 October 19 Release – Marketing

Business Applications, Microsoft Dynamics 365

Microsoft’s October 2019 release includes new features which will be introduced from October 2019 to March 2020 to Dynamics 365 and the Power Platform (PowerApps, Microsoft Flow and Power BI).

This is our third blog in a series where we take a closer look at the new innovations from Dynamics 365 and highlight our favourites and the most asked for by customers.

Let’s take a look at the new capabilities from Dynamics 365 Marketing

Dynamics 365 Customer Insights integration

The new Customer Insights app for Dynamics 365 applies artificial intelligence to analyze rich pools of customer data collected from across other apps like Dynamics 365 for Sales, Service, and Marketing.

Its standard functionality generates powerful analytical displays for each contact, which makes the information easy to understand and use. The integrated solution can:

• Push marketing interactions to the Customer Insights data lake to produce a complete 360-degree view for each contact.

• Apply data cleansing, enrichment, and fuzzy matching.

• Use segments created by Customer Insights to target customer journeys in Dynamics 365 Marketing.

This is a really powerful new capability for anyone in marketing.

Email A/B testing

One of the best ways to find out which of several possible email designs will produce the best results is to try each design on a different subset of your audience and then analyze interaction records to see how each design was received. Marketers call this A/B testing.

Microsoft has now built this capability right into the Marketing product by allowing you to create alternative versions of a message and define their business goals. The system establishes a few small test groups within the target segment and sends a different version of the message to each group, followed by statistical analysis that automatically identifies the winning design based on the stated business goal. The winner is then delivered to the rest of the segment.

Support for surveys using Microsoft Forms Pro

You can now create amazing customer experiences by using surveys to measure customer sentiment and satisfaction at every touchpoint. Surveys also help you make smarter decisions by capturing and analyzing customer feedback.

Surveys based on Microsoft Forms Pro bring a rich set of capabilities for inquiring about your customers' needs, thereby preparing you to make data-driven decisions and to apply your findings to your marketing initiatives. You can also make automated use of survey responses by including them in the criteria for segmentation, lead scoring, or branching a customer journey.

Watch the video to get the full lowdown on all these features and more.

Missed the rest of the series? Catch the first blog here and the second one right here.

Posted by Natasha Spurr