Everything you need to know about a building a data-driven culture


big data

If you haven’t yet heard the phrase ‘data-driven’ yet, then you must be living on another planet. And if you haven’t explored the potential transformation that that a data-driven culture could bring to your organisation, then we reckon you start straight away.

Data is the new currency, not just of the technology sector, but it is fast becoming the new currency of nearly every sector. Not only that, customer expectations are higher than ever as technology creates our most engaging customer experiences to date. They are demanding more out of businesses, from personalisation to geo-targeting but by harnessing a data-driven culture, you can take every area of your business to the next level.

Let’s take a look at everything you need to know about building a data-driven culture within your organisation…

Set your goals

There’s no point collecting data if you don’t know what you’re going to do with it. It’s the job of the leadership team to make the organisations’ objectives visible to everyone. Data won’t make a difference to anyone if you go into this change blind. Your data strategy should be hinged around your organisation’s goals.

Here at ANS, our business objectives are mapped out clearly on our own ANS dashboard which helps us to visualise how far we have come and how much there is left to do to hit our goals. And when we reach them, we make them even bigger!

Measure what matters

It’s important to understand where data can potentially add value to your business. A good place to start with this is by turning to the people of your organisation, after all, they are the people who will be driving this change. The key is asking the right questions which helps to pinpoint where you should focus your key performance indicators.

It’s always good to test these metrics to get a clear picture of what questions your data is answering and what questions it’s answering that you weren’t asking before. This could have a huge influence on the decisions your leaders make in the future.

Be open to change

A huge change in culture can bring with it a few obstacles but I’m sure we are all aware of the importance of big data in the digital age we live in. In the past, data was used simply as a reporting or tracking tool, not anymore, now it is used more and more as the driving force behind c-level decision-making while also allowing technical staff to automate tasks and increase efficiency.

Find out how an ANS Apprentice is automating not one, but three ANS daily tasks in our recent blog here.

We are seeing more and more organisations taking the step beyond the cloud and embracing new-age technologies such as artificial intelligence, machine learning and IoT, all of which stands on a foundation of data and generates a whole lot more of it. If your business wants to be next-generation ready, then data is the place to start.

“It is a capital mistake to theorize before one has data,” - Sherlock Holmes

The words of literature’s most famous detective have never rung so true.

Data allows you to make better, informed business decisions and eliminate risk. It could free up huge amounts of time and money for your team to get on with more substantive work, driving your business forward.

In the future, every business is going to be in need of someone who can translate this data into invaluable and actionable insights, someone like a data scientist. If you haven’t started thinking about how a data scientist can bring value to your business, read our blog to find out why you should.

Posted by Kate Auchterlonie